Thursday, 6 June 2013

Round up of the guest speakers.

I wanted to take this opportunity to provide an update on a couple of the guest speakers we've had over the past week. Some really insightful, thought proving and knowledgeable speakers including:
  •  Tim Sparke (Digital Consultant) @sparkey

Tim offered some good insight into the world of digital  applications at the moment and how they are meeting consumers ever changing needs.   I love it when speakers provide their 'top tips' and in true presenter style Tim did:

5 Virtues for the post digital age:
1) Resilience
2) Empathy - The bravest trip is to go into the mind of another.
3) Hope - we all need this.
4) Confidence - confidence isn't arrogance, it's based on a constant awareness of how little we use risk.
5) Curiosity - There is no point in ignoring what's going on.  I though this point sounded so obvious but it's astounding how many companies are watching the digital era pass their business by.

All great presentations should end with a quote:

" Be the change you want to see in the word"  Gandhi

Nathan told us about all the insightful ways you can engage your audience with a YouTube video.  Some of the best examples include:

- YouTube audiences.  YouTube has many audiences that engage with a particular content creator to learn about things from how to apply make up to shopping hauls and cooking recipes.

VW teamed up with a make-up artist on YouTube with nearly 300,000 follower to provide a message to a new audience group.  A very impactful video take a look:



- The Longest YouTube ad ever. Yes this ad really is over 3 hours long but the way this ads to the strong product message is great, take a look (you don't have to watch for the full 3 hours).