This week I'm back at Kia for my work placement week. Fresh from four weeks on the course I'm ready to start putting into practice the leanings and outcomes.
Many people have asked me what Google Squared actually is. I can only describe it as a driving force for personal development focusing on requiring leadership skills to become more effective within the workplace. The course offers the the best exposure to marketing and digital experts possible and has taught me to train my brain to be always inspired, innovative and think of the consumer at the heart of all I do. Above all it's a driver for embracing change.
I'm back at Squared next week for the final week of the course. Look out for the next update.
No sooner has project one finished and we're onto project two.
Working for cosmetics brand Kleur our task was to present a 10 minute brief for the launch campaign of 'Kleur Tint'.
Still buzzing from project one we knuckled down to start to start the project. The format of each project isn’t about providing absolute truths, it's about everyone being responsible for their own learning, and for using the tasks to help form our own opinions about what works or what doesn’t in the digital world we live in.
With this in mind and the opinions and recommendations of six team members this was a task not just for digital learning but one focusing heavily on team dynamics and leadership skills.
Some key speakers and insights to help us on our way to completing project two came in the form of panel discussions on 'Agency relationships' and 'Cross channel integration'.
Friday morning and it's time for the presentation. All groups really raised the standard for project two including some really innovate product suggestions and a great sketch.
Time for project three. But first.... lets eat cake.
I wanted to take this opportunity to provide an update on a couple of the guest speakers we've had over the past week. Some really insightful, thought proving and knowledgeable speakers including:
Tim offered some good insight into the world of digital applications at the moment and how they are meeting consumers ever changing needs. I love it when speakers provide their 'top tips' and in true presenter style Tim did: 5 Virtues for the post digital age: 1) Resilience 2) Empathy - The bravest trip is to go into the mind of another. 3) Hope - we all need this. 4) Confidence - confidence isn't arrogance, it's based on a constant awareness of how little we use risk. 5) Curiosity - There is no point in ignoring what's going on. I though this point sounded so obvious but it's astounding how many companies are watching the digital era pass their business by. All great presentations should end with a quote: " Be the change you want to see in the word" Gandhi
Nathan told us about all the insightful ways you can engage your audience with a YouTube video. Some of the best examples include:
- YouTube audiences. YouTube has many audiences that engage with a particular content creator to learn about things from how to apply make up to shopping hauls and cooking recipes.
VW teamed up with a make-up artist on YouTube with nearly 300,000 follower to provide a message to a new audience group. A very impactful video take a look:
- The Longest YouTube ad ever. Yes this ad really is over 3 hours long but the way this ads to the strong product message is great, take a look (you don't have to watch for the full 3 hours).
