Friday, 31 May 2013

You know it makes Sense

Project 1 - Identify and conceptualise a new business in the digital landscape and pitch your idea to a panel of 'investors'...

My first thought here was 'where on earth do we start'.  All the ideas I had were either:

- Never going to work
- Would never make any money
- Had already been thought of

A few brainstorms and amazing inspirational talks from  (founder of Mixcloud) and
 (Founder of AKQA) later and our team had a few 'Maybe Babies' and quite a few 'no way babies'. Looking at the emerging trend for wearable tech and the new devices on the market (Nike FuelBand, Jawbone Up and Fitbit) we saw a gap in the market to launch 'Sense'

Quite some presentation practice later and we've done it! Right time for the pub.