Project 1 - Identify and conceptualise a new business in the digital landscape and pitch your idea to a panel of 'investors'...
My first thought here was 'where on earth do we start'. All the ideas I had were either:
- Never going to work
- Would never make any money
- Had already been thought of
A few brainstorms and amazing inspirational talks from (founder of
Mixcloud) and
(Founder of
AKQA) later and our team had a few 'Maybe Babies' and quite a few 'no way babies'. Looking at the emerging trend for wearable tech and the new devices on the market (
Nike FuelBand, Jawbone Up and
Fitbit) we saw a gap in the market to launch 'Sense'
Quite some presentation practice later and we've done it! Right time for the pub.
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